Wednesday, June 26th -- Intro to Digital Marketing for Wellness Businesses
with Lauren Holloway
Are you a wellness practitioner or small business owner who has a great product but doesn't know how to reach and your audience? The online landscape is always changing and for better or worse, it can seem like there are an endless array of tools you can use to get your message out there. Where is a busy small business owner on a budget to start? In this workshop, you will learn to refine and communicate the message of your business and how to reach and grow your ideal audience - all in ethical and authentic ways.
As a small business owner and spiritual practitioner myself, I understand the struggle to engage with the competitive digital marketing landscape while maintaining integrity. I also know how hard it can feel to reach and grow your audience online and to effectively communicate your message (often in 125 characters or less). Luckily through years of work with all types of businesses, I've found some tried and true methods.
We will thoroughly explore the ways to grow your community and get your message out there and will go through several helpful exercises. I'll share secrets, best practices and examples from my years of experience in digital marketing and will discuss how marketing for wellness businesses has it's own unique set of best practices and ethics to uphold.
We will go over the below:
-A variety of types of paid ads
-Designing and/or optimizing your website
-Events and analog ways to grow your audience
There will also be plenty of time for discussion and questions so we can address the individual needs of your business. A computer is welcome but not required. A pen and paper recommended so you can participate in all exercises.
Lauren Holloway runs a digital marketing consultancy called Lauren Holloway Digital and is a mindfulness + lovingkindness meditation teacher based in Brooklyn. She went to Pratt Institute for creative writing and began her career in the editorial world working for companies like Rolling Stone, SNL and Daily Candy. She started her business in 2015 after years of digital marketing experience working for large financial companies, legacy media companies and cutting edge startups and has worked for herself ever since. Driven by her own deepening spiritual practice, she decided to focus on wellness and spiritually-driven businesses while also adding meditation and wellness content creation to her list of offerings. She now happily and humbly supports a roster of woman-owned health and wellness businesses. She is a teacher of mindfulness + lovingkindness meditation and completed a 300 hour teacher training program in NYC. She is now in the midst of completing a 9 month sound healing practitioner program with the New York Open Center and is always attending retreats, training with her teachers and working with tools like the Tarot to continue deepening her practice while always remaining a student.